TODA

Smooch is a full service New York-based photography retouching company serving as a multi-platform for fashion, beauty, commercial and editorial photography. TODA designed the visual identity and printed materials that reflect a playful yet polished script embodying vibrancy throughout all elements, from its comprehensive portfolio to color choices and typographic treatments. The contrast of the soft glossy logo on the smooth texture of the stationary, creates texture with a modern feel. The continuity of polished color choices and clean compositions is also eminent in the branded materials that also include a witty element to use for various purposes.

TODA celebrates its 15th year in business. In that time we created many good projects and worked with lots of great people. We thank all of those, throughout the years, who contributed to the success of our projects and acknowledge each and every individual who put in their time, thought and effort into helping us create ideas that inspire. Cheers!

TODA was honored to be included in the Art Directors Club open studio night in DUMBO Brooklyn. We opened our space to a variety of creative professionals, showcasing our work, and meeting with attendees to talk about our work culture and design philosophy.

For the second hour we asked guests to participate in a collaborative workshop directing over 30 people to work together to create an enhanced version of Helvetica using basic office supplies and tools (such as tape, string, stickers, post-it notes, scissors, staplers and paper shredders!). The result was an inspirational and energetic process with random individuals banding together to create a magical set of letters that delighted all.

Ruven Afanador is an internationally renowned photographer whose work spans the highest levels of fashion, portraiture and art photography. He has published several books and has worked for the top magazines shooting a wide range of global celebrities. TODA recently designed a new visual identity for Ruven which was influenced by his Columbian heritage and by his affinity for classical beauty with an opulent twist. TODA created a print promotion which features his latest photography work and is designed to be an ongoing print publication that continually updates clientele on his prolific range of work.

TODA created the visual identity for Reader's Digest's new literacy initiative: R.E.A.D Together. The program is a partnership with Parent-Child Home Program and promotes early childhood learning by asking families to read together for 30 minutes a day. The logo was developed using three basic shapes (a square, circle and triangle) to depict an adult and a child actively reading. The identity is the basis of a full social media effort to encourage family reading and includes a web page as well as banner ads that promote the campaign.

The Parent-Child Home Program (PCHP) is an early childhood literacy and school readiness program that provides under-rescourced families with the necessary skills and to tools to help their children thrive in school and life. TODA recently redesigned PCHP's website updating the visual presence of the site to better meet the needs of many audiences, from participants of the program to government officials and donors. The website communicates their nearly 50 years worth of research in parent-child interaction and also features a wide range of PCHP resources like recommended books and toys as well as news and calendar pages. See all the features at www.parent-child.org

TODA designed a set of educational course manuals for the leading hair clipper brand, Wahl. The printed course guides each contain a set of educator and student manuals which demonstrate the latest in classic men's grooming technique through photography, text and illustration. The manuals are bound and packaged in a custom slip case which is designed to work in the salon and barber shop environments.

TODA is proud to announce the relaunch of Daylong—one of Switzerland's leading brands in sun protection. Our New York office collaborated closely with our partners in Hamburg to guide our Swiss client in redesigning Daylong. Inspired by the deep traditions of Swiss design & science, the packaging embraces bold typography & vibrant colors to distinguish the formulas, the families, and the brand as a whole. The new brand is sure to stand the heat—whether lounging seaside, trekking the Alps, or winding through town.

This season, TODA designed a holiday promotion for Shaw Family Archives featuring the life of John Cassavetes. On one side, the piece functions as a poster featuring Cassavetes and Sam Shaw on set, with a large quote from Cassavetes set in typography reminiscent of his vintage movie posters. On the other side, the promotion contains highlights of the collaborations between Cassavetes and Shaw, and supporting imagery of some key defining moments in Cassavetes' life.

TODA developed a brand for the initiative called "NeighborFood", in cooperation with the Two Bridges Neighborhood Council, following the awarding of a grant by desigNYC, an organization in NYC that facilitates pro bono projects that increase the quality of local life through grants and community outreach. Two Bridges neighborhood lost Pathmark Supermarket to Hurricane Sandy in October 2012 as well as access to affordable, fresh produce and prepared foods. NeighborFood includes a guide (printed in the three prominent languages: English, Spanish, and Chinese) with a map to local businesses that carry fresh and affordable food. The initiative aims to create more connectivity and growth for local businesses in Two Bridges Neighborhood.

AIGA, the professional association for design, is changing their membership structure and asked TODA to develop a national campaign. TODA's challenge was to effectively communicate AIGA's shift to a membership model that is more accessible and increases participation. TODA created a manifesto that clearly states AIGA's call to action, making it the center of the campaign. The ads feature spirited designers interacting with the manifesto and demonstrate AIGA's new voice, speaking from the bottom up.

TODA recently completed a direct mail print piece as part of AIGA's new efforts to build up membership. The direct mail promotion features detailed information on the merits and levels of membership to the design community and unfolds into a poster size version of the organizations new manifesto. TODA created the manifesto as the centerpiece to the membership campaign that seeks to connect the human attributes of the designer to the profession itself.

TODA has been working closely with AIGA to produce a national campaign for their new membership structure. The latest component that TODA developed is a series of three videos featuring AIGA members telling their own stories about the organization and how it has benefited their career and outlook on design. The focus of the videos is on the voices of the AIGA community to tell the story.

TODA recently collaborated with AIGA, the professional association for design, and influential designer Tina Roth Eisenberg of swissmiss, Studiomates, TeuxDeux, CreativeMornings, and Tattly, to concept a new line of temporary tattoos. The Tattlys, drawn in the old-school flash style, reflect AIGA's mission to facilitate dialogue and cooperation within the design world. Tina hosted TODA at Studiomates for a shoot featuring the new tattoos positioned on Tina herself to be featured on the new AIGA membership renewal post card. TODA was thrilled to work with Tina, the Tattly team, and photographer Julia Robbs, who captured the temporary tattoo magic beautifully.

TODA created an identity for DERT, a start-up book selling enterprise that advocates reading and the spread of literacy. DERT's holistic philosophy to book selling includes a sustainable approach that views the printed book as the ultimate human artifact. TODA created a visual identity that communicates DERT's ground-up and dynamic ethos; creating a clear, sustainable marketing pieces that express a human, personal touch to the exciting endeavor of acquiring books.

TODA makes an appearance in the beautiful, hard-bound design book "GOWEST! Cutting-Edge Creatives in the United States". Published by German publishing company DAAB and edited by Farameh Media's Patrice Farameh, the massive coffee table reader devotes six pages to the industrial design of TODA. A brief Q&A with the founders, published in both English and German, talks about the movement and demand of people to undertake a type of self-branding through the products we buy, and how that could lead to a better designed world in the near future.

Kipling and Clark is a global luxury travel agency that promotes one-on-one conversations and a personalized experience. TODA captured the spirit of the brand by creating a high-end site that the viewer can "explore" through a click-and-drag functionality, over maps or throughout the content. The imagery and writing is focused on delivering the facts through the voice of the founding Lynch Family of Kipling and Clark.

TODA designed a holiday promotional mailer for photographer Jim Hughes showcasing his work in 2013. The snow-white envelope, embossed logo, and seasonally-themed birch tree packaging functioned to protect as well as highlight the vivid quality of Jim's body of work. In each package is a hand-selected assortment of photo prints for those near and dear to the photographer.

TODA designed the 2013 Annual Report for American Foundation for the Blind (AFB), Your Bridge to the Future. This year, AFB celebrates the 10-year anniversary of its Huntington, West Virginia office. The Huntington office increases AFB's web accessibility across desktops to handheld devices, and oversees technological advancements for the visually impaired. TODA brought AFB's accomplishments to life with infographics—utilizing a visual communication language of the web that can live in places other than the report, such as on social media or on AFB's website. TODA also art directed a photoshoot with Seth Olenick that shows visually impaired individuals at work interacting with different forms of technology. The sunny, yellow cover epitomized the optimistic tone of the report.

TODA designed a direct mail promo for renowned photographer Walter Smith that is both modern and artistic, utilizing oversized newsprint paper. Walter selected a direction that features large, interesting crops and layered elements to help visualize his recent works onto a simple publication. The goal was to create a splash on each recipient's desk with a big, tangible representation of the photographer's best and most recent pieces.

TODA is proud to have been a part of Picnic by Design, a fundraising event benefiting DIFFA, the Design Industries Foundation Fighting AIDS. The event featured over 40 one-of-a-kind baskets designed by renowned New York designers. TODA's basket took inspiration from curiosity and second looks, and created a one-of-a-kind crafty picnic basket with surprising twists. Our basket was sold to the great folks at Judy Case, Inc., who enjoyed an urban picnic and movie night with their fully equipped picnic basket for two.

TODA consulted with film editing and finishing company Treehouse Edit, part of the Filmworkers Collective, to redesign their website. Treehouse needed a site that would be easily sorted through, using large, full-screen views and plenty of video embedding to establish the strengths of each member featured on the site. TODA designed a clean, interactive, and easily accessible site and mobile version that caters to the media-savvy clients Treehouse attracts.

TODA's DUMBO, Brooklyn office was featured on Apartment Therapy. Described as "a multidisciplinary design studio in Brooklyn with sensible style and a heart for well crafted design", Apartment Therapy captures the spirit (and almost every corner) of TODA. Also, don't forget to check out the extra images featured in the extended workspace tour.

TODA worked with Beth Galton to redesign her portfolio website. Beth's food and still-life photography is now presented as an easy-to-search live archive, showcasing her extensive body of work. The site's large format images allow visitors to become lost in crisp, savory details, while the clean layout makes exploring her work easy and enjoyable.

TODA principal Marcos Chavez and his creative team designed the brand identity for Modern Organic Products (MOP). Since then TODA has developed the brand into the successful international beauty brand that it is today. Throughout this growth period, TODA has participated in multiple aspects of of MOP's marketing and promotional efforts, including product packaging, retail merchandising, promotions displays, print collateral, website development and trade advertising.

An important part of TODA's process includes creating and leading engaging, collaborative workshop sessions to insight inspiration and gather solutions for a company that comes from within the organization itself. We strongly believe our smartest ideas come from our clients. Let us help you figure out your next big idea!

TODA is excited to announce the launch of the new ZIP Magazine website.
As part of a full rebranding effort, the website redesign introduces a graphic language that follows the identity system—pulling inspiration from New York and Vienna, as well as capturing a timeless, feminine aesthetic. In addition, the modular site structure allows the diverse content to be accessible and the ever changing homepage to be captivating. Check out ZIP Magazine to keep up-to-date with the latest in Art, Fashion and everything in between.

TODA has created a new visual identity for Shaw Family Archives. As a nod to the classic photography of Sam Shaw, most notably his iconic images of Marilyn Monroe, the visual identity mixes classic design principles with inspiration from Sam's forward-thinking perspective. Bold typography, vivid colors, innovative cropping techniques, and metropolitan influences come together to form the new branding system.

TODA worked closely with Shaw Family Archives to extend its brand to the web. In addition to keeping its visitors up-to-date with the Archives' upcoming news and events, the site pays tribute to Sam and Larry Shaw's lives and their extensive body of work. The audience gets an inside view into their personal and professional lives—revealing stories from the past. The physicality of the site is inspired by the experience of working with prints on a lightboard, how Sam and Larry would have experienced their work.

Brooklyn based commercial and fine art photographer JJ Sulin commissioned TODA to update his brand communication. TODA upgraded his logotype and created a series of print and digital marketing pieces including stationery, emailers and a website. See more at jjsulin.com.

TODA has been working with the Knight Foundation and Knight Arts to brand components of the Knight Arts Challenge. TODA created a giveaway to be distributed at conferences that contains basic information to introduce people to the Challenge. The giveaway contains a bag with a set of blocks that are featured throughout the Knight Arts Challenge materials, as well as a booklet that highlights the data from the past year's Challenges.

TODA has designed Samsung's bi-annual Hope for Children Magazine. This communication piece—in addition to being distributed internally—is shared with program partners, business partners, journalists, and is also featured on Samsung's corporate website. The publication highlights different milestones and events from Samsung Electronics North America and CSR initiatives. Clean, Samsung-branded visuals are used in conjunction with playful, vivid design elements and colors.

TODA partner Mark Naden designed a 600 sq live work space in lower Manhattan. TODA collaborated with Daniela Stallinger on the interior design to create a space that functions as an office and home for a photographer and designer couple. The design sought to maximize a small amount of space that could be used as a fully open loft, or sectioned by moving panels and floor to ceiling curtains. The apartment also features a wide range of custom cabinetry and drawer/shelving systems that allowed the couple to conduct their complex lives while still keeping a simple and elegant atmosphere.

TODA has been working with Margaret Lampert, a Boston-based commercial photographer, for many years in her branding, editing, and promotional efforts. A new portfolio book has been launched that features oversized prints of her images that are packaged in a bright, optimistic hard cover. The cover design layers in the values of Margaret's work through a subtle typographic treatment that pervades the cover, spine, and back of the book.

This year's print promotion for Boston-based commercial photographer Margaret Lampert is a set of four booklets, each with their own unique theme. The booklets highlight Margaret's eye for color, her ability to capture different personalities, and an overall sense of joy. Ranging from portraits to environmental shots, the imagery of each piece is told through a visual narrative that is revealed through the accordion-fold booklets. These promotional mailers extend Margaret's overall brand through a direct mail campaign, and play off of her recently redesigned portfolio.

From Hamburg, Germany to Brooklyn, New York is just a few skips away. TODA's offices have been working in sync to create a number of exciting new projects for global brands and local endeavors. High technology and a good, old-fashioned neighborly manners keep our teams connected around the clock and throughout the year. Get a quick view of our offices working together!

For over ten years, TODA and the internationally acclaimed product company, OXO, have collaborated in designing functional and beautiful products for consumers around the world. Led by partner Mark Naden, TODA has designed a wide range of OXO's products, including accessories for the bathroom, refrigerator clips, drawer organization systems, lazy susans, corn strippers, and various water kettles. The Uplift water kettle is now part of the permanent design collection of the Brooklyn Museum of Art.

TODA is excited to announce the product launch of MENSDEPT., an exclusive brand of grooming products that targets a high-end male clientele. Over the past two years TODA has been developing the MENSDEPT. brand, creating identity, print, signage and web experiences to give shape and voice to the next evolutionary step in men's grooming.

With the Topos Chair Project, TODA's challenge was to create a furniture concept whereby a three-dimensional form could be created from a rigid two-dimensional material, 7 mm thick plywood. The result was a 'topographically' inspired chair that comfortably conforms to the contours of the body. The Topos chair is currently part of the permanent design collections at SFMoMA, the San Francisco Museum of Modern Art, and the Pinakothek der Moderne in Munich.

TODA is featured on a map created by Pentagram that outlines the New York graphic design scene. The map was created by Pentagram partner Luke Hayman as a clever little guide to New York designers. Done up like Massimo Vignelli's iconic NYC subway map, it assigns 'subway stops' to key figures in the city's design network, both past and present, from Sagmeister Inc. to the late ad-industry pioneer Helmut Krone. Learn more at Fast Company.

TODA's No Smoking Ashtray ignites thinking by presenting the user with the opportunity to ban smoking by lighting up. This contradiction in logic makes for an engaging product that leaves a burning impression.

TODA's work spans across the areas of visual design. Our environment is a source of influence as we work to find inspiration through our tools and resources. Our philosophy is to keep it simple and pay attention to details. This dynamic allows us to create ideas and products that make our clients happy. Click on the photo, or view all, to get an inside view of our world.