TODA

TODA is proud to announce the relaunch of Daylong—one of Switzerland's leading brands in sun protection. Our New York office collaborated closely with our partners in Hamburg to guide our Swiss client in redesigning Daylong. Inspired by the deep traditions of Swiss design & science, the packaging embraces bold typography & vibrant colors to distinguish the formulas, the families, and the brand as a whole. The new brand is sure to stand the heat—whether lounging seaside, trekking the Alps, or winding through town.

TODA's DUMBO, Brooklyn office was featured on Apartment Therapy. Described as "a multidisciplinary design studio in Brooklyn with sensible style and a heart for well crafted design", Apartment Therapy captures the spirit (and almost every corner) of TODA. Also, don't forget to check out the extra images featured in the extended workspace tour.

TODA has been working closely with AIGA to produce a national campaign for their new membership structure. The latest component that TODA developed is a series of three videos featuring AIGA members telling their own stories about the organization and how it has benefited their career and outlook on design. The focus of the videos is on the voices of the AIGA community to tell the story.

AIGA, the professional association for design, is changing their membership structure and asked TODA to develop a national campaign. TODA's challenge was to effectively communicate AIGA's shift to a membership model that is more accessible and increases participation. TODA created a manifesto that clearly states AIGA's call to action, making it the center of the campaign. The ads feature spirited designers interacting with the manifesto and demonstrate AIGA's new voice, speaking from the bottom up.

TODA recently completed a direct mail print piece as part of AIGA's new efforts to build up membership. The direct mail promotion features detailed information on the merits and levels of membership to the design community and unfolds into a poster size version of the organizations new manifesto. TODA created the manifesto as the centerpiece to the membership campaign that seeks to connect the human attributes of the designer to the profession itself.

TODA worked with Beth Galton to redesign her portfolio website. Beth's food and still-life photography is now presented as an easy-to-search live archive, showcasing her extensive body of work. The site's large format images allow visitors to become lost in crisp, savory details, while the clean layout makes exploring her work easy and enjoyable.

An important part of TODA's process includes creating and leading engaging, collaborative workshop sessions to insight inspiration and gather solutions for a company that comes from within the organization itself. We strongly believe our smartest ideas come from our clients. Let us help you figure out your next big idea!

TODA has been working with ZIP Magazine to rebrand their positioning through a new identity system, an updated website design, and a print magazine. TODA has recently created the new identity which pulls inspiration from New York and Vienna—the two cities where ZIP Magazine is based—as well as capturing a timeless, feminine aesthetic.

TODA is excited to announce the launch of the new ZIP Magazine website.
As part of a full rebranding effort, the website redesign introduces a graphic language that follows the identity system—pulling inspiration from New York and Vienna, as well as capturing a timeless, feminine aesthetic. In addition, the modular site structure allows the diverse content to be accessible and the ever changing homepage to be captivating. Check out ZIP Magazine to keep up-to-date with the latest in Art, Fashion and everything in between.

By approaching ROOM Studio from all facets of branding and design, TODA developed a unique concept for this lifestyle photo studio. Working this way ensured that the visual identity, interior architecture and marketing campaigns would collectively realize the promise of the ROOM Studio brand. TODA collaborated with Daniela Stallinger on the brand development and interior design.

TODA is working with DERT, a startup company that is dedicated to repurposing books and advocating for literature in local communities. TODA kicked off the process with a hands-on branding workshop that used mindmaps, group brainstorming and research reviews in to analyze different possible components that can form the business model and brand. Next steps from the workshop include creating a finalized business model for DERT and beginning the visual identity.

TODA has created a new visual identity for Shaw Family Archives. As a nod to the classic photography of Sam Shaw, most notably his iconic images of Marilyn Monroe, the visual identity mixes classic design principles with inspiration from Sam's forward-thinking perspective. Bold typography, vivid colors, innovative cropping techniques, and metropolitan influences come together to form the new branding system.

TODA worked closely with Shaw Family Archives to extend its brand to the web. In addition to keeping its visitors up-to-date with the Archives' upcoming news and events, the site pays tribute to Sam and Larry Shaw's lives and their extensive body of work. The audience gets an inside view into their personal and professional lives—revealing stories from the past. The physicality of the site is inspired by the experience of working with prints on a lightboard, how Sam and Larry would have experienced their work.

This season TODA designed a holiday promotion for Shaw Family Archives featuring the highlights of 2012. On one side, the piece functions as a poster featuring Natalie Wood's portrait, shot by Sam Shaw in 1961. On the other side, the promotion contains current news happening within the archive through a lightbox-inspired, modular design.

TODA has been working with the Knight Foundation and Knight Arts to brand components of the Knight Arts Challenge. TODA created a giveaway to be distributed at conferences that contains basic information to introduce people to the Challenge. The giveaway contains a bag with a set of blocks that are featured throughout the Knight Arts Challenge materials, as well as a booklet that highlights the data from the past year's Challenges.

TODA has designed Samsung's bi-annual Hope for Children Magazine. This communication piece—in addition to being distributed internally—is shared with program partners, business partners, journalists, and is also featured on Samsung's corporate website. The publication highlights different milestones and events from Samsung Electronics North America and CSR initiatives. Clean, Samsung-branded visuals are used in conjunction with playful, vivid design elements and colors.

TODA partner Mark Naden designed a 600 sq live work space in lower Manhattan. TODA collaborated with Daniela Stallinger on the interior design to create a space that functions as an office and home for a photographer and designer couple. The design sought to maximize a small amount of space that could be used as a fully open loft, or sectioned by moving panels and floor to ceiling curtains. The apartment also features a wide range of custom cabinetry and drawer/shelving systems that allowed the couple to conduct their complex lives while still keeping a simple and elegant atmosphere.

TODA has been working with Margaret Lampert, a Boston-based commercial photographer, for many years in her branding, editing, and promotional efforts. A new portfolio book has been launched that features oversized prints of her images that are packaged in a bright, optimistic hard cover. The cover design layers in the values of Margaret's work through a subtle typographic treatment that pervades the cover, spine, and back of the book.

This year's print promotion for Boston-based commercial photographer Margaret Lampert is a set of four booklets, each with their own unique theme. The booklets highlight Margaret's eye for color, her ability to capture different personalities, and an overall sense of joy. Ranging from portraits to environmental shots, the imagery of each piece is told through a visual narrative that is revealed through the accordion-fold booklets. These promotional mailers extend Margaret's overall brand through a direct mail campaign, and play off of her recently redesigned portfolio.

Print Aid NYC is a coalition of New York City based artists committed to helping our neighbors and rebuilding our city in the devastating wake of Hurricane Sandy. TODA contributed this poster design to be sold online with all proceeds going to the Mayor's Fund for Hurricane Relief. Check out Print Aid NYC to help out.

This year's promotion for food photographer Beth Galton is an interactive treat. The series of printed pieces highlight each of the four seasons with Beth's irresistible photographs of fresh ingredients and home cooked dishes. This year the promotion includes four seasonal recipes which perforate for easy use in the kitchen. Bon appetite!

TODA recently designed the 2012 Annual Report for the American Foundation for the Blind (AFB). This year, AFB created a mission statement that defines the company's objectives in a precise, actionable tone. Almost like a manifesto, the mission voices their intentions to the community, is a guiding component for AFB, and stands as the leading theme for this year's annual report. The report also accommodates the special needs of the visually impaired through legible content while successfully communicating the entire story of 2012 to AFB's stakeholders.

TODA has created a new visual identity for Bockos Creative, a photographer representative based out of Chicago. The visual identity is modern and minimal with bold fields of yellow, working well as a strong stand-alone brand or accommodating the presence of the featured photography of Bockos' clients.

TODA worked with Bockos Creative to extend their new brand to the web. The smart, new site features Bockos Creative's talented roster of commercial photographers with a full-screen design. Bold typography and pops of yellow bring the brand's presence to the site, working harmoniously with their talent's photography.

Chicago based collective Giannini Creative specializes in retouching, CGI and
animation for a wide range of agencies and brands within the advertising industry. As a means to reignite the studio's online presence, TODA worked along side Giannini Creative to produce a website that showcases their vibrant work as well as gives insight to their process.

TODA capped the summer season with a nonsense-filled gathering of friends and clients at their New York office. TODA-DA celebrated the historic movements of art and design with an interactive party that encouraged guests to transform themselves into characters of abstraction by dawning specially made costume pieces. Dressed in shapes and patterns, guests join in on a celebratory photo shoot at the center of the party. Thanks everyone who joined in on the fun!

TODA worked with Parsons The New School for Design to help launch their exhibition, Re-Imagining Orozco, which celebrates the Mexican social-realist painter/muralist, Jose Clemente Orozco. While coinciding with the 100th year of the Mexican Revolution, this exhibit also features work by visiting artist Enrique Chagoya as well as Parsons students, all inspired by Orozco's murals. Taking lead from Orozco's "Table of Universal Brotherhood" mural, TODA re-imagined a modern version of the table designed and built out of plexiglass, illuminated from within, to stand as a symbol of collaboration. TODA also designed the look of the exhibit collateral to mirror the bold and machine-like qualities present in Orozco's work.

From Hamburg, Germany to Brooklyn, New York is just a few skips away. TODA's offices have been working in sync to create a number of exciting new projects for global brands and local endeavors. High technology and a good, old-fashioned neighborly manners keep our teams connected around the clock and throughout the year. Get a quick view of our offices working together!

TODA recently ventured down to Brazil to continue its ongoing collaboration with Ideia Brasil, the Londrina based design and publicity firm. Marcos Chavez spent a week at the office, meeting with the company partners to plan new projects and share experiences, knowledge, and strategies while creating new friendships. Check out our photos on Facebook. Tudo bem!

Fristam, a German based company specialzing in industrial pump systems, is driven by high quality, precision engineering. In an effort to realign their visual language with their company goals, Fristam partnered with TODA's German office to redesign their visual communication materials. TODA's German office collaborated with TODA's London partner to create a modular trade show space. TODA's New York office is currently working with Fristam's American division to refresh their printed materials, unifying the company's global presence.

For over ten years, TODA and the internationally acclaimed product company, OXO, have collaborated in designing functional and beautiful products for consumers around the world. Led by partner Mark Naden, TODA has designed a wide range of OXO's products, including accessories for the bathroom, refrigerator clips, drawer organization systems, lazy susans, corn strippers, and various water kettles. The Uplift water kettle is now part of the permanent design collection of the Brooklyn Museum of Art.

TODA is excited to announce the product launch of MENSDEPT., an exclusive brand of grooming products that targets a high-end male clientele. Over the past two years TODA has been developing the MENSDEPT. brand, creating identity, print, signage and web experiences to give shape and voice to the next evolutionary step in men's grooming.

With the Topos Chair Project, TODA's challenge was to create a furniture concept whereby a three-dimensional form could be created from a rigid two-dimensional material, 7 mm thick plywood. The result was a 'topographically' inspired chair that comfortably conforms to the contours of the body. The Topos chair is currently part of the permanent design collections at SFMoMA, the San Francisco Museum of Modern Art, and the Pinakothek der Moderne in Munich.

TODA is featured on a map created by Pentagram that outlines the New York graphic design scene. The map was created by Pentagram partner Luke Hayman as a clever little guide to New York designers. Done up like Massimo Vignelli's iconic NYC subway map, it assigns 'subway stops' to key figures in the city's design network, both past and present, from Sagmeister Inc. to the late ad-industry pioneer Helmut Krone. Learn more at Fast Company.

TODA principal Marcos Chavez and his creative team designed the brand identity for Modern Organic Products (MOP). Since then TODA has developed the brand into the successful international beauty brand that it is today. Throughout this growth period, TODA has participated in multiple aspects of of MOP's marketing and promotional efforts, including product packaging, retail merchandising, promotions displays, print collateral, website development and trade advertising.

So named because we've designed this drawer organizer to hold practically anything that's kept in a drawer. With movable bins and dividers that pinch and lock into place, it provides versatile storage for everything from rubberbands to drinking straws. The Hold Anything Drawer Organizer is distributed by OXO.

TODA worked with therapist Tracy Solomon to design a website that communicates her personal philosophies and approach to therapy while maintaining her unique perspective and voice. Within the site, TODA created visual metaphores for each section, from an ampersand cake to colorful empty picture frames. The modular layout is designed to work seamlessly on both computer browsers and handheld devices. See the full site at therapyand.com.

TODA's No Smoking Ashtray ignites thinking by presenting the user with the opportunity to ban smoking by lighting up. This contradiction in logic makes for an engaging product that leaves a burning impression.

TODA's work spans across the areas of visual design. Our environment is a source of influence as we work to find inspiration through our tools and resources. Our philosophy is to keep it simple and pay attention to details. This dynamic allows us to create ideas and products that make our clients happy. Click on the photo, or view all, to get an inside view of our world.